Test ‘Love is Love’ – Kama Ayurveda collaborates with Manish Arora

As we were nearing the much awaited day of love, the Valentine’s Day, we thought of the perfect gift to represent the emotion of love. Our values are rooted in purity, authenticity and kindness. These are the values that we wanted our valentine edition gift box to reflect. For the first time ever, we decided to collaborate with someone who shares similar values in their work to curate our gift box.

Hence, the idea of ‘Love is Love’ box in collaboration with one of the most celebrated and inspiring contemporary designers, Manisha Arora came into being. Manish Arora is one Indian Designer who truly symbolizes and speaks for love making him the perfect match for this collaboration.

So what exactly is this ‘Love is Love’ box? And what makes it so special?

Well, first of all, it has one of the most loved and best-selling Kama product – Pure Rose Water re-designed in Manish Arora’s exclusive packaging, his signature pink and gold hearts, to celebrate the season of love. He chose the Pure Rose water, his personal favourite, as it symbolises the purity and authenticity of Kama Ayurveda.

To further celebrate love in its purest form, it has an exquisite brooch created by Manish Arora, celebrating love. Handcrafted with intricate Zardosi embroidery, the unique brooch, comes in either of two colours – a pink or a blue. This brooch comes packaged in a box in the designer’s iconic pink and gold design along with a note from the two brands on the collaboration – Manish Arora X Kama Ayurveda – an insight into the vision and the thought behind love is love.

While this collaboration in itself may seem surprising, looking deeper one can easily see how it perfectly celebrates the non-discriminatory nature of love. As Vivek Sahni quotes, “While the thought of Manish Arora and Kama Ayurveda together might seem like unexpected love, we all know as human beings that Love Is Love — unplanned, unexpected, yet the most beautiful emotion known.”

Manisha Arora says,“I am a big fan of Kama Ayurveda, everything they do personifies authenticity, purity and kindness. For me, that is love.”

If you are looking for a perfect gift for your special someone to convey your purest feelings of love, trust this beautiful box with its thoughtful products and note to do it on your behalf. The box, retails at Rs 1,850 and is on sale until February 24 at Kama Ayurveda’s retail and online stores.

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